Vision, Mission and Values

VISION
We will be among the major players in the non-life insurance industry, distinguished by our closeness to the market and our service excellence.

MISSION
We provide the insuring public protection for their valuable assets against the risks of everyday life because their peace of mind and security is our primary concern
We maximize the value of our enterprise for all our stakeholders

VALUES
In pursuing our vision and living our mission, we shall conduct business guided by our core values of:

Integrity – honoring our commitments and being honest and fair in all our dealings

Service Excellence – going beyond our customers’ highest service expectations by developing strong personal relationships with them and providing value-added products and services through empowered and highly motivated employees

Financial Stability – optimizing the use of our resources to sustain our financial strength and to assure our stakeholders of our long-term stability and continued profitable growth